Finding a Niche and Creating Content [Chapter 4&5]


Chapter 4.
 Finding a Niche and Creating Content


This is usually how a teenager starts a blog: they will write about their work on Monday, hobbies on Tuesday, movies they watched on Wednesday, and political views on the weekends. In short, these people simply write on a variety of topics without a main focus.

Yes, these blogs would garner a constant following among friends and their families; but that's about it.
It is very difficult to have a significant number of loyal readers when you blog at random because people will not know if you are a movie critic, food reviewer or book critic. Advertisers will also be reluctant to advertise with you because they do not know what you are for. To build a successful blog, you must find a niche.

How to choose the right warmth for the blogger?

To find the right warmth of the blogger, here are the key points to consider.

1. Fill a need

If you've ever thought that "I want someone to talk to," this is the a-ha moment. If it's a topic you want to know more about, then it's likely a topic that other people want to know.
What is your unique knowledge? How can you give something unique to a topic that no one else can? It may even be through an interview with an expert.

2. Something you are passionate about

Remember that you will be writing, reading and talking about your topic every single day for the next few years. If you have no interest in your blog subject then it would be very difficult to sit back.
Plus, you'll enjoy writing on these topics.

3. Subject that has staying power (permanent content)

While the controversy is good, it does not ensure that your topic will be here next week. For example, if you are very passionate about Vine and starting a blog at the center of it, when it goes out of fashion, you will be out of content. The best idea is to focus on a more general topic, such as "social media trends trend" or "image apps that rock". That way, if a fad falls out of fashion, your blog can still keep a watch on anything that replaces it.

4. profitable

Your blog should be in a place where you can make money.
Ask yourself if it is a topic that will attract readers and generate revenue - whether through advertising or sales. If you are creating a blog to support your existing business, does the blog bring in new customers? If you are blogging, simply because you are passionate about this topic, is there any way to make money from your individual blog?

I use SpyFu, a one-click paid advertising tool, to gauge the profitability of a niche sometimes. My logic behind this - if advertisers are paying thousands of dollars in Google Adwords, there must be money to be made in this area.

How to write good content consistently.

I remember before I started blogging professionally, that most successful bloggers and writers out there must have a magic trick that keeps them rolling amazing words, day after day. I thought to myself that bloggers, writers, journalists, and novelists just need to have a brain that's wire that way.
I could not be further from the truth.
I discovered that content is not just about a great idea, fact or subject. It's all about what you do with it, and how you present it.

#. How does this product compare to others?
#. Where did it come from
#. What's interesting about it?
#. What's not so great about this?
#. What follows are three brainstorming tips that will help you talk about the topic of your blog in engaging ways.

Beginner's Guide to:
Complete the question above with a topic that someone who doesn't understand your blog topic at all. For example, if you have a blog about bread baking, then the above can be done: A beginner's guide to soft ice fixing.

10 lies that you have seen saying about:
This is a warning style title. It attracts the reader because she wants to know what she did wrong. An example might be a dating website. The title would turn into something like: 10 Lies You've been telling yourself Why are you still single.

3 steps to learning:
This title is very versatile. To fill in the gaps for this title, think about what your readers need and want to learn and what special knowledge you have. If you have a cooking school, you may be right: 3 Steps to Learning to Make the Perfect Suffle.

 These simple phrases are meant to run your brain and get your creative juices flowing. When you are at a loss for ideas, you can turn to these requests and come up with something to write about.

For the above requirements, you will receive the title and fill in the blank. This will serve as your idea for a new article. There are hundreds of ways to finish each fast. Even if you are at a loss for new ideas with these requirements, you will never face that problem again.



Chapter 5. 

Increasing Your Readability on the Blog

The sad truth for many bloggers out there, it took them a long time to get their reader up. Getting their first page in 1,000 can take months, and some very specialized blogs never seem to get there.

Here are five basic strategies that will help you get your blog from Day 1 to 1,000 page views.

1. Write something that people want to read.
People are drowning in social media updates, news sources, emails, and promotions of various kinds. Increasingly it's increasingly difficult to get people to read your content. However, you can still do well if you know who your ideal audience is and what they are looking for. Think about the gap in your niche, what kind of content is missing, and how you can bring more value to your audience.

*Here are the things that can help you with your research:*

Use social media tools to find successful content on social media. In the distance, you can generate ideas with content that gets good feedback from social media.
Use content tools like Public Answer to ask popular questions that people ask on Google.
Use the number of views on YouTube to find topics that people are interested in.
Use a keyword research tool to determine the specific topics that people are looking for within your niche. You can produce content based on those keywords.

2. Connect with your community

"Shared and done" is no longer the name of the game.
You have to constantly share your posts, over and over. If you are invited to join a Pinterest board group that matches your warmth, sign up and share and comment often. If you join a list of like-minded bloggers, they are likely to share each other's content on a regular basis - weekly or daily. This will help increase your reading and engagement.

*Seek out your tribe constantly - reward other members in it and connect with them.

Help out on Twitter parties. Comment on other members' posts. Share articles in your newsletters. Round up and reward the blogs you like by submitting one for each week or month.

Ask how you can help someone with a guest post or by offering guest spots. Sell ​​their products, use their affiliate links, promote their links on your social media while tagging them. As soon as opportunities arise to recruit bloggers, these bloggers will remember your help and invite you to participate.

3. Make sure your blog is easy to read:

I get frustrated when I find a blog with a title I am just excited to find content with a large piece of text, a few paragraphs, no headlines or bullets and lowercase letters. That drives me away.

On top of what I've experienced above, your blog shouldn't load readers with pop-ups and clicks. Rather, present the content skillfully to your readers. Know your readers' time limits and understand what drives them to stay on your site.

Here's what you can do to make your blog easier to read:

Optimize your blog using headers, sub-headers, bullet points, or number lists. This helps make your content appear more organized.
Spread your blog content into sections or paragraphs. A wall of text can seem intimidating and overpowering.
Avoid using fancy letters. Stick with safe letters online like Arial, Georgia, Times, etc.
Use plain English and write in short sentences. Target the readability of your article for an eighth grade student.

4. Blog Comments:

First, blog commenting is probably the most overlooked way of building blog traffic - mainly because people absorb quality, meaningful conversations with strangers (myself included). However, blog commenting is a quality method of building traffic that also happens to be free - you can't argue with that!

*There are two golden rules to comment on a blog:*

I always write a quality comment. Unless you have something significant to add to the discussion, don't leave a comment ("Thanks - Excellent" comments ... they are useless)
Discard only one link when appropriate. Do not spam, no matter how glamorous it may be; this will fire on you.
While another rule (not a golden rule, maybe), if you leave a link, don't just provide your blog URL. Instead, link to a relevant post of yours that adds value to the original post and discussion. Relevance is key here.

5. Platforms Q&A:

Forums and Q&A platforms are great places to get a place in front of your interested audience. The trick is to monitor ongoing conversations in your niche so you can get started when you have something useful to say (and no, not every post will be a possibility - but some will). You will need a good food reader, such as Feedly, to make this work.

*Not finding the right option or enough opportunities in the country?*

Create some custom content important for a particularly hot chat. For example, if anyone asks how to do something with htaccess code, you can write a tutorial and post it on your blog - then, in the Q&A section of the site, respond to the request with a teaser, linking them to your blog about get complete codes and demos. Chances are that if one person asked the question, others had the same question - and your forum answer and link would live to advise them as well when the time came.

As to which Q&A platforms to use, I recommend

·         Quora, Klout and Yahoo! Answers - these are three of the best general question and answer platforms
·         StackOverflow - if you are a publisher that sells programming books.
·         Tripadvisor - For travel bloggers

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